Most of you have heard about marketing some of them might not just want a crystal clear idea but desperately want to step up in their business.
You have landed on the right page. I will tell you about a few strategic principles of marketing.
what is traditional marketing and digital marketing?
Is Marketing completely new to this world?
Why do we need to build a personal brand?
I will answer all your queries and introduce you to several tricks to excel.
Let us kick start with a simple definition.TECHNOLOGY+MARKETING=DIGITAL MARKETING. I’ll drop all my knowledge and experience I have gathered that can change your conviction about marketing. I’ll give an overview of certain concepts like fundamentals of marketing, digital marketing vs traditional marketing, CATT(its a fabulous concept that will unquestionably blow your mind), integrated Digital Marketing, and Personal Branding.
For more detailed analysis check out the blog written by unnati https://digiunnati.com/why-digital-marketing-is-important-for-small-businesses/
FUNDAMENTALS OF MARKETING
Marketing is the science and art of exploring various requirements of the customer and delivering to them to attain profit in the market. Marketing is a game of perception. Marketing is the start of everything. The main aim of marketing is to design a product that fits the desires of the customer.
“DONT PUSH PEOPLE TO WHERE YOU WANT TO BE MEET THEM WHERE THERE ARE”.
I have learned that marketing is research-oriented. It’s all about maintaining public relations, communication skills. We usually attract customers with the content and bring value to their lives. Marketing is all about sending the right message to the right person.
EVERY MARKETER SHOULD FOCUS MORE ON ACCOMPLISHING MASS TRUST
Marketing is not just selling its understanding of their necessities and establishing trust then customers remain for life. we have to get long term customers that happen when our product is not compromised in any way.
Marketing aims to understand and communicate with people’s needs, design a product that fits them, and the product will sell itself, and eventually produces superfluous profits.
Marketing is a perpetual subject. To excel in that we have to keep updating ourselves with the latest tools.
GOOD MARKETER MAKES THE COMPANY LOOK SMART. GREAT MARKETER MAKES THE CUSTOMER LOOK SMART
HOW COMMUNICATION HELPS TO WIN THE MARKET
Does communication play a key role in marketing?
Do we really need to become a good communicator?
A GOOD MARKETER SHOULD BE GOOD COMMUNICATE. Better communication helps us make a quick analysis of the product design, understand people’s desires. It helps to build relationships faster. Marketers join the conversation with people’s minds. Communicating efficiently with clarity benefits the market and reaches an affluent population.
TRADITIONAL MARKETING VS DIGITAL MARKETING
Traditional marketing is local-level marketing .its a conventional method of marketing.it’s being used by many companies that aim to reach out to a semi-target audience. It’s basically offline advertising. we often find traditional marketing ads a lot around us. magazines, newspapers, TV, radio, Direct Mail catalogs, postcards, telemarketing, SMS marketing, billboards, flyers are some of the traditional marketing techniques.
Digital marketing is evolved to a great extent with the advancement of technology. Digital marketing not only reaches customers but also keeps a track of them. When we are on online social media platforms like Instagram, Facebook we constantly get promotional ads, pop-ups, clickbait links these are various ways of digital marketing.
Both types of marketing are useful in their own way. they are productive and adds to the present marketing battle.both have their pros and cons. Digital is more versatile and flexible than the traditional one. digital marketing is less expensive even startups can make use of them for business growth.
Traditional is a little costly and used for higher brands and generic products.
Digital marketing leveled up the scale as they are measurable it can easily keep track and measure inbound traffic by using many tools like google analytics. They also get to know their ads are working or out and make readjustments to improve their content through immediate feedback. we don’t have this advantage in the traditional method. we get quick responses on digital platforms. Traditional marketing often gets ignored and is a tedious process. In developing countries like India, people are swamped with work schedules spend huge time on digital platforms so that we can get high exposure in real-time.
MASTER FORMULA FOR EARNING
Here comes our significant yet simplest success mantra to excel in the marketing field. it’s CATT(CONTENT ATTENTION TRUST TRANSACTION). This sequential approach is more than enough to become an expert.
[n] stands for a niche. Niche selection plays a vital role. if we choose an ideal niche. you are 50% flourished.
Well, picking one isn’t enough we have to work for it with vigorous dedication.
How to choose a niche?
isn’t mere simple, right?
Isn’t exciting to know the direct formula to become wealthy?
Niche is a combination of three primary factors passion, talent, market. these three are interdependent on each other. You have to choose a niche that matches your talent and should be in-demand in the market and work for it passionately will drive you to become a top marketer.
Content is something that attracts customers. If there are no customers you can’t step-up. Attracting peers isn’t a crucial task it’s the best asset. It’s simple by providing them with the information they need in a creative manner with added videos, links, posts, webinars.
Attention is nothing but to enforce more traffic into your blog by using tools such as SEO(search engine optimization), social media, paid ads, and referrals.
Trust is the deciding factor. we have to build trust with the audience by utilizing tripwires, marketing automation and retargeting
The transaction’s just converting your leads into customers with natural sales methods. this merely depends on the powerful trust you establish. you should finally bring the audience to the ultimate level of the transaction.
INTEGRATED DIGITAL MARKETING
Marketing is implemented using an integrated version. Content is key to everything. All when applied unanimously will produce mesmerizing results.
Why is personal branding highly essential?
How can we build one?
Well, it’s a pretty simple agenda I will detail you about it.
The keys to branding are self-definition, transparency, accountability, and authenticity. Personal branding is a vivid indication of the best you can offer.it’s basically achieving your own identity for the target audience. Personal branding is advertising ourselves and developing an identity it’s like the best-known beats the best. we have to horn in our authentic goal and build a brand that endures in the future. Building a personal brand can be done only by not compromising who you want to be and who you are. People always want to hear from people not from brands. By establishing strong trust and everlasting strategy to make customers remain for life is how a personal brand is built. A personal brand can give rise to many brands from its influence.
EVOLUTION OF PERSONAL BRAND
How do think top companies evolved to become a personal brand?
Sounds like a complex strategy?
No, it’s not.
Here comes a pretty simple flowchart to step up to build a personal brand.
Its a MASS TRUST BLUEPRINT
So, let’s dive in
Well, it all begins with learning. choose a niche that fits your passion and talent. Start off grasping all concepts, procedures, facts. this is the primary step
Now, it’s time for practical implementation. Do practice all the procedures and kick start your career by joining jobs, work on various projects to become a freelancer.
Start sharing your learned experiences by publishing blogs, articles on various platforms.
Now you have established a personal brand start working as a consultant to many businesses.
Start mentoring others. inspire others to transform like you. mentoring not just develops other people’s skills it scales up your understanding to an extremely new level.
It’s time to launch your new product and services business with the knowledge you have acquired about the market.